Stine Poulsen from Prima Ready-Made Hedge has one clear focus: ensuring the products reach consumers on time. If delivery is delayed, the ready-grown hedges risk drying out and losing their value. That is why Stine sets high standards for SDL – not least when it comes to reliability and close dialogue.

“Agreements must be honoured,” she emphasises, “and it is crucial that we can rely on each other.” The collaboration with SDL works precisely because both parties prioritise open communication – even when challenges arise. At SDL, they know that customers must be able to trust that their pallets arrive exactly as agreed, and Prima Ready-Made Hedge has that trust in us.

Speed requires a “can-do attitude”, where challenges are solved quickly and efficiently – something Stine herself highlights as a strength in both her own team and SDL. The will to succeed is clear here, and that also applies to customer service: being available, acting quickly and creating a good collaborative climate, where there is also room for a smile and a light tone.